Bots make up more than half of global online traffic, meaning that your website or app will attract a variety of automated visitors on a regular basis. However, these automated visitors can skew your analytics and lead to misleading marketing insights if you aren’t using accurate bot detection.
Bot detection website and blocking bad bots is essential to preventing crime, fraud, website slowdowns and outages, API abuse, scalping, ad fraud, and other malicious activities. This requires an effective bot detection solution that can be used in conjunction with other security solutions like firewalls, blocklists and CAPTCHAs.
In addition to detecting and blocking malicious bots, bot detection helps businesses prevent bot-driven fraud, including account takeover (ATO), credential stuffing and carding. These attacks can steal valuable data from users and expose their personal information.
How Bot Detection Can Improve Your Website Security: Best Practices and Strategies
Monitoring for irregular spikes in page views is a good way to spot bot activity. These can come from sources that wouldn’t normally be interacting with your website – for example, bots that feed off other websites to refresh content.
Time on page and session duration can also be indicators of bot traffic. The longer a user spends on your site, the more likely they are to be a real human visitor.
The best bot detection solutions also offer device fingerprinting, to identify specific devices and emulators that are visiting your site. This can be especially useful for identifying download and spambots.
At the same time, a bot detection solution also enables companies to eliminate bot-driven attacks in real time. By eradicating bot-driven activity, you can improve customer throughput rates and create more loyal customers.